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About Us and Digital Marketing



About Us and Digital Marketing   

MBA - Michael Bonin & Associates help North American educational institutions, Canadian tourist providers and destinations engage surfers and target prospects of Northeast Asian origin. Our mission is based on the belief that customers' needs are of the utmost importance.
 
Web publishers that we have represented for well over a decade continue to be successful in attracting traffic from students, leisure and business travellers of Northeast Asian origin and MBA - Michael Bonin & Associates in signing up advertisers trying to reach those markets.

Coverage of three online directories has been extended to six partner websites since Summer 2011. For details on the sites now hosting the directories and their web metrics, on how to list and advertise using BEST PRACTICES on leveraging an online presence to reach faster and convert more effectively prospects of Northeast Asian origin, follow those links:
'www.canadajournal.com is a Canadian site published in Japanese since 1999 and and Chinese since 2005. Its online directories published in Japanese, Chinese and in Korean (accessible through partner websites) rank consistently among the top in the world with original Canadian content on Education and Travel to Canada. For example, one or the other of those sites can be found on the first page results under search using the key-words 'Canada', 'Travel to Canada', 'Study in Canada' on Google Japan and Yahoo! Japan search engines and on Naver and Daum search engines (in Korean).

www.SchoolsUSA.net is published in Japanese and Chinese since 2006 and in Korean since 2011. Also accessible through partner websites, its directory of American educational institutions usually ranks #1 in Google Japan search results using the key-words 'America, Schools' in Japanese and Korean.

Our digital media-mix focus on websites that best deliver North American content to surfers from Northeast Asia, the most prosperous region in the world. Those sites attract traffic from the greatest number of students, leisure and business travellers and investors of Northeast Asian origin:

  • North American schools, universities, colleges, Canadian tourist operators and destinations, service providers and retailers are increasingly switching to digital marketing and to a lesser extend to Inbound Digital Marketing through original and curated content and through advertising to be found in those Northeast Asian languages.
  • Northeast Asia represent the main source of international students for North American educational institutions
  • Growth from Northeast Asia is key for the Travel & Hospitality market to Canada and, more long-term, to Canada's immigrant-investor market
  • With Chinese now the second language most used on the Web (after English but catching on), plus China having granted, earlier on to the USA then to Canada in 2010, Approved Destination Status for Chinese coming to North America, promoting to that market online is finally bringing many rewards but still represent a huge challenge for small and medium-size organisations with limited scarce resources that can be allocated to online content marketing and advertising.
  • Overall, the number of Chinese, Japanese and Korean visitors to Canada is bound to overtake for the first time by 2016 the number of visitors coming from the UK, Germany and France.
  • Chinese students should continue as the biggest international revenue source for North American post-secondary institutions and high schools. 
For those interested in The Great American Songbook, piano jazz or French chanson, go to Michel Bonin's MUSIC WEBSITE for the best reflective piano solo music being recorded or live in British Columbia and the Pacific Northwest. 
To listen to clips and view videos of Michel's concerts, to purchase music he performs or to hire his services as a piano player, go to www.pianoreflexions.com

Our office and studio are located in: 
Vancouver, British Columbia, Canada
Tel. (604) 737-1298

 
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